Andean enterprises participate jointly in Food and Beverage Fair of the Americas

Lima, Nov 29. More than 60 enterprises from the five Andean countries are participating jointly for the first time in the Third Food and Beverage Fair of the Americas being held today in the Miami Beach Convention Center in the United States, which brings together producers, exporters, importers, and distributors from over 50 countries.

Organized by the Miami Trade Center, this third fair is dedicated to the Andean Community (CAN).

The Andean enterprises have been given a pavilion near the entry to the fair premises at the Miami Beach Convention Center, where, until tomorrow, November 30, they will exhibit a broad range of products, materials, and equipment for the food industry.

These products include fruits and vegetables, such as mango and asparagus; cereals like quinoa, ecological coffee, soybeans, and dried peas and beans; beverages featuring particularly tropical fruit juices, rum and pisco; fish and shellfish and processed seafood products; "dulce de leche," a typical sweet, hearts of palm, soy oil, crackers and cookies, chocolates, seasonings, and medicinal plants, among other things.

Andean participation in the fair is aimed at publicizing the distinctive characteristics and qualities of the selected food products, facilitating direct contacts with importers, distributors and specialized food chains of the participating countries, and promoting the establishment of strategic alliances and complementarity agreements.

Leading Andean products will also be promoted through specialized workshops and seminars to be held simultaneously with the exhibition. These workshops are designed for Andean executives, to teach them how to sell their products in the Americas, and for American entrepreneurs, to tell them how to invest in and do business with the CAN countries.

The promoters of Andean participation in this fair are the Andean Community and the export promotion agencies of the member countries: C-PROBOL-Bolivia, CORPEI-Ecuador, PROEXPORT-Colombia, PROMPEX-Peru, BANCOEX-Venezuela, and the Andean commercial offices in Miami.

Other sponsors include the Inter-American Institute for Cooperation on Agriculture (IICA), the United States Department of Agriculture/Commerce, the Miami World Trade Center, the National Association of U.S. Departments of Agriculture, the Miami office of the Brazilian Bureau of Commerce, and American Airlines.